SEM Analyst - Paid Search

BrassringJobId: 41625BR - ArbitaJobId: ARBEBAY7187-773463

Job Location

US - California - Santa Monica

Job Description

Rent.com, the most heavily trafficked apartment listing site in the US, is seeking an outstanding SEM Analyst - Paid Search
 
Search Engine Marketing Analyst - Paid Search

SUMMARY OF POSITION
 
We are looking for a seasoned SEM professional who is results driven and has analytical knowledge to provide a complex paid search strategy for Rent.com (an eBay company). Superb communication skills and detailed deliverables are a must to drive success and work well within our company. The Paid Search Analyst will drive, jointly create and oversee Rent.com’s paid search strategy to maximize traffic and profitability across our website. 
 
Our ideal candidate possesses a strong understanding of marketing analytics, and also understands how to integrate paid search into our broader marketing strategy. Dynamic communication skills are a must – this person will work with the management team to further grow and enhance our online traffic analysis and performance.
The Paid Search Analyst will be part of the Internet Marketing Team and will be responsible for the development, execution, and analyses of Rent.com’s multi-million dollar paid search marketing spend.

  • Master eBay’s proprietary paid search platform known as Triton and utilize this platform to manage Rent.com’s keyword portfolio.
  • Develop keyword research strategies, set benchmarking, and manage reporting for site’s paid search optimization efforts. 
  • Maintain and operate day-to-day campaign spend and allocation for Rent.com’s paid search portfolio.
  • Identify and analyze data/performance trends and communicate performance numbers to management on a weekly basis.
  • Identify and execute optimization initiatives to increase campaign ROI.
  • Drive project coordination, product management, prioritization, and planning for our paid search programs.
  • Gather and produce business requirements documentation in support of ongoing and upcoming paid search product initiatives. 

Job Qualifications


  • Bachelors Degree
  • Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Macros and introductory visual basic skills preferred.
  • Excellent analytical skills to analyze large quantities of data and keyword performance across marketing channels
  • Ability to work with cross functional teams and individually to drive results
  • Strong presentation skills
  • Minimum of 2 years previous paid search experience is critical
  • Up to 25% travel, mostly to eBay corporate office in San Jose

Job Salary

Salary commensurate with experience