Marketing Operations Specialist

BrassringJobId: 41063BR - ArbitaJobId: ARBEBAY22197-775998

Job Location

US - California - San Jose

Job Description

The PayPal Marketing Operations team is responsible for all onsite Marketing tools plus managing onsite ad placements, guidelines, inventory, calendar, and best practices. The primary job responsibilities of the Marketing Operations Associate include:

Job Qualifications


  • Liaise with marketing managers to define and document campaign requirements
  • Work with cross-functional team to ensure that marketing campaigns launch on-time and according to plan
  • Conduct quality assurance on campaigns before they go live, and monitor performance once they do
  • Understand dependencies between your campaign efforts and other marketing initiatives (e.g., cross-channel launch plans)
  • Work closely with database team to understand and document data catalog
  • Manage and improve key marketing processes 
  • Timely setup and delivery of promotional content and ad banners using Unica Affinium Campaign and custom tools; creating click and conversion tags as needed
  • Launch and manage operations for interstitial (clickthrough) marketing
  • Upload JPG & GIF images to content management system
  • QA and sign-off of email marketing campaigns
  • Producing Marketing campaign reports using Teradata and internal reporting tools
  • Maintaining ongoing ad placement calendar and inventory
  • Ensuring new onsite ad placements are tested prior to launch
  • Monitoring tools and campaigns to identify and resolve issues

Job Salary

Salary commensurate with experience